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Throughout 2014, UNFPA China continued to work with its partners in the areas of population and development, reproductive health, youth and gender equality, primarily focusing on evidence-based advocacy, policy dialogue and advisory services in these areas. Efforts were also strengthened in communication, partnership building and resource mobilization, which have yielded encouraging results, demonstrating great potential for further expansion in these areas to support the overall goals of UNFPA’s assistance in China. For instance, UNFPA China’s presence on the Chinese social media platform Weibo has evolved into an effective venue to engage young people to act on promoting healthy norms and innovations to promote sexual and reproductive health messages among their peers.